August 6, 2009

One size doesn't fit all

Newbery, the UK cricket bat maker, has launched a new bat called the 'chic'. It's a bat designed and scaled specifically to suit women, http://tiny.cc/1o5S2. Let's get the obvious and trivial out of the way first. I guess the chic is meant to be 'sheek' a la fashionable, but it's inevitable that the blokes are going to call it the 'chick'. I suspect a name change for next season.