The GN marketeers make a worthy opening line for The Edge, "Gray Nicolls continues to innovate the bat making process to keep pace with an ever changing game". Nothing wrong in that, although I thinks this innovation is more like the 'innovations' that appeared in the erstwhile Innovations Catalogue, which was full of things that were novel but mostly pointless. This is why I used the word novelty bat earlier. It is in no way a genuine innovation.
